Moriah Farms. (2022, September 22). Facebook. https://shorturl.at/BVWX1
Dodong Cacanando's transition from corporate success to agricultural triumph is a narrative of resilience, faith, and the pursuit of a simpler life. Despite holding a prestigious position at Hewlett-Packard Philippines at the age of 36, Dodong yearned for a more meaningful existence centered around family.
His epiphany came when a series of providential events provided him with the opportunity to pursue his dreams. With unwavering faith, Dodong and his family relocated to Bukidnon in 1998, embarking on a farming venture despite financial constraints.
Starting with hog farming, Dodong eventually diversified into vegetable cultivation, leading to the establishment of Moriah Farms, Inc. The farm quickly rose to prominence as a major lettuce supplier to renowned fast-food chains.
Inspired by his journey and guided by biblical principles, Dodong founded Semilya Sa Kinabuhi—a non-profit organization empowering aspiring entrepreneurs with faith-based values.
Dodong's story underscores the importance of heeding one's inner voice, trusting divine guidance, and embracing challenges as opportunities for growth. It serves as a testament to the transformative power of faith, perseverance, and stepping out of one's comfort zone to pursue a fulfilling life.
Salu Salo ta Higala at Moriah Farms. (2024, April). [Video]. Youtube. https://youtu.be/mK8Ijk4ZA2g?si=1iX4FdUgvr1X7Ehi
Moriah Farms, is a testament to sustainable agriculture and innovation. Originally established in 1998 as a contract grower for Monterey Foods, it quickly rose to prominence, becoming McDonald's largest lettuce supplier nationwide by 2002.
In addition to his inspiring journey, Dodong also imparts six invaluable lessons for aspiring entrepreneurs:
Dodong's insights offer practical guidance for entrepreneurs navigating the challenges of starting and managing a business, emphasizing the importance of resourcefulness, discipline, and continuous learning.
Start with what you have: Make the most of your existing resources to generate income.
Starting with what you have means using your existing resources to make money. Whether it's your skills, equipment like a laptop, or connections, find ways to leverage them for income. For example, if you're good at writing, explore freelance writing gigs. Being resourceful and proactive with what you have can jumpstart your entrepreneurial journey, even with limited resources.
Work diligently and manage expenses: Prioritize hard work and be mindful of expenses to ensure financial stability.
Working diligently and managing expenses are key to financial stability in your business. Diligence means staying dedicated and focused on your goals, while mindful expense
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